A Beginners Guide to E-Marketing

Learn how to create two-way communication with sophisticated emails in which the customer is just as involved as the brand. By responding to concerns, keeping consumers informed, and analyzing what is important to your consumer, you will build your business.

Learning Objectives:

· Choosing your e-marketing software

· Developing an email list

· Frequency of communication

· Writing Content

· Finding your voice

· Incentivizing sales through special offers

· Creating effective newsletters

· Measuring effectiveness

INSTRUCTOR: Heather LeMoine

Heather LeMoine has been the Marketing and Research Manager of North Dakota Tourism for 15 years. She has degrees from Concordia College, Moorhead, Minn., and marketing experience in motorsports with Arctic Cat, and higher education at Northland College. At North Dakota Tourism, Heather oversees advertising campaigns, research analysis and marketing strategy.

This class is currently scheduled as an in-person class. All aspects of this class are subject to change.