A Short Course in Product Photography

Two-part Series

Businesses rely on social media marketing now more than ever. Did you know there are best practices when integrating product photography to give you potential customers a better experience? Come learn these tips that you can apply the very next day!

COURSE DESCRIPTION: Product photography is the art and science of using a camera to describe and object in a visually interesting and compelling way. Your photos reflect who you are and instill a sense of confidence in your customers. Recent studies have shown that 78% of on-line shoppers want to see more images from eCommerce sites, as it helps them visualize the product better. With a bit of time and creativity and the proper tools you can learn how to photograph products in a way that will enhance your business, website or hobby.

· Arrange and Light Your Product

· Style and Display Your Product

· Learn and Apply Editing Techniques Using Phone Apps

**A professional (DSLR) camera is not required for this course. The course will be taught using a cell phone camera.**

INSTRUCTOR: Jerry Anderson

I grew up in Fargo, ND, and began photographing seriously in 1975. I received my education at North Dakota State University and Minnesota State University-Moorhead and acquired additional skills through the Rocky Mountain School of Photography and the University of Minnesota. I have worked as a free-lance photographer, photojournalist, documentary photographer, architectural photographer, artist, and photographic educator. I was a photojournalist and graphics editor for the Bismarck Tribune until 1989 when I joined the University of Mary as the Director of Publications.

While at the University of Mary, I have at various times been responsible for university photography and publication design, printing, advertising, and media purchases. I acted as the art director for publication 360 Review, and worked with the University of Mary Press, doing the book design, and overseeing the printing of over 20 titles. I also taught photography and graphic design for 31 years and I have always treasured the gift of being able to interact with our amazing UMary students.

Class presented in partnership with University of Mary.

This class is currently scheduled as an in-person class. All aspects of this class are subject to change.